In the 1940s, Willy Breitling introduced the Premier line, elevating the chronograph from a tool of precision to an expression of style, with refined materials, elegant detailing, and one of the first chronographs designed specifically for women. Later, his stylish and charismatic wife Beatrice would become his muse and a defining force in the brand’s creative direction.

Now, Breitling brings that unscripted elegance into the present with the new Lady Premier. Sculptural silhouettes, radiant hues, cascading diamonds, and ombré finishes define its playful yet elevated design language. Minimalist numerals, lozenge hands, and a sculptural crown enhance its jewelry-like appeal. The 36 mm automatic models pair rich dials with gradient alligator-leather straps and are powered by the COSC-certified Caliber 10 automatic movement. Lady Premier celebrates women who live with ease, confidence, and a touch of fun.